At our head office in the heart of Amsterdam, Charly and Laurens meet. After having discussed the beginnings of Charly Cares, the conversation turns to the branding, which is highly personal. Charly says: “We are very authentic. Often, there is a search for a great story. But we simply offer a solution to a highly annoying problem. We do that with our app and our Babysitting Angels. We don’t need make it look pretty at all.” Curious about the full article?