Fuss-free branding

Old classmate Laurens van Nues, founder of Magnet.me, interviews Charly van der Straten for Emerce about branding & the brand Charly Cares: “We are very authentic, no fuss. Often, there is a search for a great story. But we simply offer a solution to a highly annoying problem.”

Laurens is curious about the personal approach to the branding of Charly Cares, Charly says on this: “I only now fully realise what it means to connect your face to your brand to such an extent. But I think that, with our service, you also have a responsibility as a company and as a founder. I cannot hide myself.”

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